#2

Keep the energy, Earn the trust.

Goodwill is a gift. Don’t waste it. This note shows how to keep the energy up, earn trust early, and design workshops that deliver from the start.

Most workshops start off with a gift:
GOODWILL.

People want to like you.
They’re curious. They’re open.
They’re giving you their attention on credit,
trusting that you’ll turn it into something valuable.

But GOODWILL doesn’t last forever.
It runs out.
And if you burn through it before delivering something real,
you lose the room.

You can think of goodwill like fuel:
You burn it when you waste time.
Long-winded intros. Pointless icebreakers.
Exercises that feel like filler.
People feel it.
They don’t say it. But they know.

And you earn goodwill every time you give something that lands.
A clear insight. A real connection. A sharp, unexpected “A-HA.”
Something that feels worth the time.

The unspoken contract of a workshop is simple:
“We give you our time and attention.
You give us something that moves us forward.”

Break that contract, and trust crumbles.
You lose energy. Focus drops.
Everything feels heavier.

The only real way to earn and maintain goodwill?
Deliver value. Fast. Then keep delivering.

Not later. Not after your intro.
Now.

Once people see that your sessions hit,
they’ll trust you.
Even when you ask them to do weird stuff.
They’ll stay with you. Stay curious. Stay awake.
Because they know:
“This is going somewhere.”

But if the energy drops early,
if the value doesn’t show up soon,
they’ll go passive.
Low attention. Low engagement.
Lots of scrolling, lots of silence, lots of fake smiles.

The fix isn’t a better warm-up.
It's a better design.

That starts way before slides, exercises, or any other details.
It starts with the core building blocks.
Structure. Flow. Purpose.

Together, we call that the WORKSHOP SKELETON.

Build it right,
and everything else clicks into place.

Thank you.
And free Palestine.